7 Speakers. One Brilliant Session. ALEC Presents: The Prelude.

Industry insiders are already calling it the event of the season a high-powered mix of culture, conversation, and creative brilliance.

The Prelude, presented by theAfrican Live Entertainment Conference (ALEC), isn’t just another summit.

It’s a statement the moment before the movement. A gathering designed for the bold minds shaping Africa’s creative future, from sound stages to boardrooms.

The Room Everyone Wants to Be In.

There’s a certain electricity that comes from putting visionaries in one room and that’s exactly what The Prelude promises.

Picture Obi Asika, Nigeria’s cultural architect and Director-General of the National Council for Arts and Culture, laying out the framework for a thriving creative economy.

Add Azeezat Hashim — Kenya’s dynamic media voice moderating the conversation with her signature clarity and charm.

Then step into a lineup that spans the continent:

Jake Obeng-Bediako(Ghana), the policy powerhouse behind Global Citizen’sMove Afrikainitiative;

Folayemi Agusto(Nigeria), CEO and co-founder ofTix Africa, building infrastructure for live experiences;

Eddie Hatitye(South Africa), Executive Director ofMusic in Africa Foundationand one of the continent’s most influential voices in the creative economy.

And Jenny Tan, a global industry connector redefining creative networks across markets.

Together, they bring insight, influence, and innovation to one conversation that could reshape the African live entertainment landscape.

Enter Sasha P — The Blueprint and The Beat.

Every movement needs a pioneer — and The Prelude has one.

Sasha P, Nigeria’s first lady of hip-hop and one of the most respected figures in African entertainment.

With two decades of trailblazing work across music, fashion, film, and live events,

Sasha’s impact has never been limited to the stage. She’s been the creative force behind some of the continent’s biggest cultural moments and continues to champion women, wellness, and industry innovation.

At The Prelude, she steps into her element — not performing, but leading. Because when Sasha P talks, she doesn’t just share stories. She shares strategy.

Why It Matters

As Africa’s creative industries continue to scale globally, The Prelude arrives at the perfect time — setting the tone for ALEC 2025 and driving the conversation around sustainability, policy, and infrastructure in live entertainment.

It’s not just a discussion; it’s a roadmap.

A chance for creatives, investors, and policymakers to engage, challenge, and build the next chapter of Africa’s entertainment story.

Event Details

Event: The Prelude presented by ALEC

Date:October 24, 2025

Time:11:00 AM – 2:00 PM

Venue:Alliance Française, Lagos

Keynote Speaker:Obi Asika

Moderator:Azeezat Hashim (Kenya)

Panellists:Jake Obeng-Bediako (Ghana), Folayemi Agusto (Nigeria), Eddie Hatitye (South Africa), Jenny Tan (Global)

Fireside Chat:Llona x Sasha P

The Prelude is more than an event.

It’s the warm-up to the future — a stage for the thinkers, doers, and dreamers redefining what live entertainment means for Africa and the world.