All Eyes on Rihanna at the Smurfs World Premiere in Brussels.

Rihanna and A$AP Rocky made waves in Brussels for the global premiere of Smurfs, with Rihanna voicing as Smurfette.

Dressed in custom Chanel—hand‑embellished with crystals, sequins, and feathers—Rihanna turned the "blue carpet" into her runway. Brussels, deeply connected to the Smurfs’ Belgian roots, celebrated with city buses painted blue and the iconic Manneken Pis statue dressed as No Na

Directed by Chris Miller (of Shrek fame) and written by Pam Brady, Smurfs blends live‑action and animation in a musical reboot.

The voice cast includes John Goodman (Papa Smurf), James Corden, Dan Levy, Sandra Oh, Octavia Spencer, and others.

Rihanna also penned original songs—dropping her first single in three years, “Friend of Mine”, as the lead soundtrack

Rihanna’s role transcends voice acting—it’s leadership. As producer, performer, and the return of her musical voice, she reshapes an iconic character with her creative authority.

And the cultural resonance? It’s unmistakable: Rihanna in blue is more than a moment—it’s a global celebration of her influence in film, music, and representation.

Smurfs lands in theaters July 18, 2025—prepare for a dose of Fenty flair on screen.