At the Eleventh Room's “Love That Lives On” London Launch

frankachiedu
Sep 21
2 min read

Updated: Sep 26

London, UK – September 13, 2025 : This past weekend, Eleventh Room unveiled its Love That Lives On campaign with an intimate bridal showcase in London, dazzling guests with a visionary display of couture gowns and a powerful reimagining of what bridal luxury can be.

The evening brought together past brides, future brides, and leading tastemakers in a setting that felt less like an exhibition and more like a gathering of community; women united by stories, memories, and the shared language of style.

Guests were immersed in gowns of extraordinary calibre, from a £15,000 Valdrin Sahiti masterpiece to treasures of equal craftsmanship and emotional weight, each imbued with history yet destined for new beginnings.

What resonated most was not only the brilliance of the gowns, but the spirit behind them: a celebration of sustainability, accessibility, and empowerment in a space traditionally reserved for excess and exclusivity. “It was about more than dresses; it was about women supporting women, and building legacies that live on,” said founder Ola Igun, whose own act of gifting her wedding dress to a stranger inspired the platform.

The showcase revealed a future where bridal fashion is no longer bound to a single day but transformed into a continuum of beauty, memory, and purpose; proving that luxury, when shared, only becomes more powerful.

About Eleventh Room

Eleventh Room is a UK-based luxury fashion rental platform redefining how women experience couture. By empowering brides to monetise their gowns and offering others access to extraordinary pieces, Eleventh Room blends style, sustainability, and financial freedom into a new chapter of luxury fashion.