DOS Unveils Its New Identity and Store with “The Reveal”

The Reveal, DOS Unveils Its New Identity with the Launch of Its Lekki Store

On Sunday, October 26th, DOS, the contemporary womenswear brand founded by Debola Obanikoro, officially unveiled its new identity and second home in Lekki with an exclusive shopping party themed “The Reveal.”

Hosted by Nancy Isime, 55A Akintunde Adeyemi Drive, Lekki became the place to be as fashion influencers, loyal clients, and friends of the brand gathered to celebrate a new chapter for DOS,  a brand that has consistently redefined effortless elegance for the modern woman.

From Abimbola Craig to Zita Oloruntola of Big Brother Naija, the shopping party drew notable faces from across fashion and entertainment. The afternoon blended shopping, style, and celebration in the most seamless way.

Guests explored the new store’s elegant space, a modern, minimal, and beautifully designed environment that reflects DOS’s refined aesthetic. With its flagship store at 30 Norman Williams Street, Ikoyi, and now a new home at 55A Akintunde Adeyemi Drive, Lekki, DOS continues to expand while staying true to its timeless style. Inside, racks of signature pieces stood alongside new designs as music, laughter, and the soft clinking of glasses filled the air.

It wasn’t just a shopping party, it was a celebration of creativity, community, and the women who bring the brand's vision to life.

The launch also introduced DOS’s new brand identity, a fresh direction that builds on its fifteen-year legacy of style and quality.

The new collection reflects this evolution through simple, elegant designs, soft fabrics, and calm neutral tones, all designed for the confident modern woman.

Speaking at the event, Debola Obanikoro, Founder and Creative Director of DOS, shared her excitement about the milestone, describing it as “a fresh chapter for the brand and a deeper connection with our community.”

She expressed her gratitude to the clients and supporters who have been part of DOS’s fifteen year journey, reaffirming the brand’s commitment to elegance, craftsmanship, and purpose.

She added, “This new space represents more than a store, it’s our evolution, our story, and our commitment to continue dressing women in confidence and grace.

” As DOS steps into its next phase, The Reveal, the new store, signifies not just a rebrand, but a reaffirmation of its purpose, creating timeless pieces that celebrate femininity, strength, and identity.

Fifteen years on, DOS remains a symbol of elegance and resilience. proving that true legacy isn’t just built, it’s worn.