KAYALI SERVES UP THE NEXT CHAPTER OF ITS DESSERT-INSPIRED COLLECTION WITH YUM VANILLA CUPCAKE | 108 EAU DE PARFUM

Global – October 2026: Make a wish! KAYALI is adding another delicious layer to its cult favorite Yum collection with Yum Vanilla Cupcake | 108, a joyful new gourmand inspired by the unmistakable scent of birthday cakes and the memories we make around it. Launching globally on Friday, October 30, 2026, the fragrance marks the third addition to the Yum Collection, following Yum Pistachio Gelato | 33 (March 2023) and Yum Boujee Marshmallow | 81 (December 2024). Comforting, nostalgic and irresistibly delicious, Yum Vanilla Cupcake | 108 takes everything KAYALI does best - addictive gourmands, unexpected ingredients and the art of layering, and serves it with sprinkles on top!

“Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever. Vanilla was my first scent memory, and it's always been so comforting and familiar to me, so I wanted to create a fragrance that speaks to those moments and captures that same feeling of nostalgia and joy. With lemon sugar, rainbow sprinkles, white caramel, coconut flakes, sweet milk, and vanilla frosting, Yum Vanilla Cupcake | 108 is a celebration bottled in scent, bringing you right back to the sweet memory of blowing out your birthday candles as a kid!” says Mona Kattan, Founder & CEO, KAYALI.

Inspired by Mona Kattan’s earliest scent memories, Yum Vanilla Cupcake | 108 transports you back to childhood birthdays; the anticipation of a cake arriving, the smell of vanilla filling the room, candles waiting to be blown out and the pure happiness of celebrating with the people you love. That familiar sweetness has always been tied to joy, nostalgia and togetherness, and with Yum Vanilla Cupcake | 108, we wanted to capture that feeling in a fragrance – not simply the scent of a vanilla cupcake, but everything that comes with it: the excitement, comfort and magic of having something worth celebrating.

Yum Vanilla Cupcake | 108

Comforting, Nostalgic, Joyful

Smells Like Happiness

Created alongside Gabriela Chelariu and Clement Gavarry, principal perfumers at dsm-firmenich, Yum Vanilla Cupcake | 108 is the 37th fragrance to join the KAYALI portfolio and captures the delicious rush of stepping inside your favorite bakery; warm cakes fresh from the oven, clouds of buttercream and that first irresistible taste of frosting. It opens with a burst of bright lemon sugar and rainbow sprinkles tossed in like confetti, sinking into a decadent heart of white caramel, toasted coconut flakes, and warm sweet milk. It then settles into a rich vanilla frosting base, turning little joys into lasting memories worth treasuring forever. Decadent without feeling heavy, the result is an airy, inviting vanilla that is comforting enough to reach for every day and delicious enough to leave you wanting another spritz. Fragrance Family: Warm & Spicy Scent Type: Warm & Gourmand Key Notes: Lemon Sugar, White Caramel, Vanilla Frosting The Notes: Top Notes: Lemon Sugar, Rainbow Sprinkles, Pink Pepper Middle Notes: White Caramel, Coconut Flakes, Sweet Milk, Buttercream Dry Notes: Vanilla Frosting, White Amber, KAYALI Signature Accord

About The Bottles

As delicious on the outside as the fragrance within, Yum Vanilla Cupcake | 108 arrives in a soft matte cream hue, reflecting its sweet, comforting indulgence. KAYALI’s signature diamond-shaped bottle and opulent jeweled cap take inspiration from traditional Middle Eastern oud bottles, while the number 108 marks the number of modifications it took to achieve the final juice. For the festive season, the fragrance will also dress up for the occasion with a limited-edition 50ml sprinkle bottle, transforming the signature KAYALI bottle with playful sprinkle detailing.

(From left to right: Paul Fino, Unice Wani, Emily LulaMay, Mona Kattan (center), Maryam Warda, Daim Algow, Layanne Bacchi and Bao Tran)

Inspired by the joy of celebrating life’s sweetest moments, the Yum Vanilla Cupcake | 108 campaign stars Mona Kattan, Founder & CEO of KAYALI, alongside KAYALI BFFs (Best Fragrance Friends) Paul Fino (@paulreactss), Emily LulaMay (@emilylulamay), Daim Algow (@daimgaw), Unice Wani (@unicewani), Maryam Warda (@maryam.wardaa), Layanne Bacchi (@layanne.bch) and Bao Tran (@nbao.t). Set inside a dreamy, monochromatic vanilla world of KAYALI Café, Mona and the KAYALI BFFs gather around a larger-than-life cupcake celebration, bringing the fragrance’s comforting, nostalgic and joyful spirit to life. Dressed in soft cream and buttercream tones and surrounded by cupcakes, candles and celebratory touches, the campaign captures that unmistakable birthday feeling - playful, joyful and made even sweeter when shared. At its heart is the idea behind Yum Vanilla Cupcake | 108 itself: from everyday wins to unforgettable milestones, there is always something worth celebrating.

Availability And Formats

Yum Vanilla Cupcake | 108 Eau de Parfum launched globally today, Friday, October 30, 2026 online at KAYALI.com as well as online and in-store at Sephora and selected retailers across 30 countries. Available Sizes: • 100ml • 50ml • 10ml Deluxe Miniature • 10ml Travel Spray (US Only) • 1.5ml Sample