Nike and Skims Launch NikeSKIMS, a New Joint Activewear Brand

Nike and Skims have officially unveiled NikeSKIMS, a new joint brand that brings together Nike’s sportswear expertise with Skims’ body-conscious design philosophy. The collaboration marks a significant move for both companies as they look to expand their footprint in women’s activewear.

The first NikeSKIMS collection, available September 26, features 58 silhouettes across seven collections, ranging from sculpting leggings and seamless tops to lightweight layering pieces. With sizing from XXS to 4X and price points between $38 and $148, the line is positioned to be both performance-driven and inclusive.

“Bodies at Work,” the debut campaign, highlights the brand’s commitment to athleticism and inclusivity. Leading the roster of ambassadors is Kim Kardashian, co-founder of Skims, alongside tennis legend Serena Williams, track star Sha’Carri Richardson, and collegiate athletes from UCLA. The campaign also features more than 50 professional and student athletes across a range of sports.

Kardashian described the launch as a milestone for women’s performance wear. “NikeSKIMS is about making every woman feel confident and unrestricted in motion,” she said. Williams added that the line “delivers the strength and comfort needed to perform at the highest level.”

For Nike, the partnership represents a renewed push into the women’s activewear market, an area where competition has intensified in recent years. For Skims, which has already disrupted shapewear and loungewear, NikeSKIMS marks its entry into performance-focused sportswear with the backing of Nike’s research and innovation.

With its tagline, “Bodies at Work,” NikeSKIMS positions itself as more than an apparel line. It signals a cultural statement on how women train, compete, and live, aiming to blur the lines between high-performance sportswear and everyday style.

NikeSKIMS’ debut will be available through Nike and Skims’ digital platforms as well as select retail partners starting September 26.