Tems Just Landed Omega — and She’s Keeping Time on Her Terms

This week, the Nigerian singer-songwriter and global sensation secured one of the most prestigious fashion partnerships in the luxury world: fronting Omega’s new Aqua Terra Shades 30mm campaign, “My Choice, My Secret.”

Shot against the quiet, cinematic backdrop of Kyoto, the campaign casts Tems in an entirely new light — serene, sculptural, and deeply in control.

The watch may be Omega’s smallest to date, but the message? Monumental.

This isn’t just about a product. It’s about positioning. And Tems? She’s not entering luxury. She’s redefining it.

The campaign, also featuring Danielle of K-pop group NewJeans, presents a layered vision of femininity and strength. It’s intimate without being exposed, elegant without being loud. Both women are captured in moments of personal pause, inviting the viewer not to look at them — but to witness them.

For Tems, the story being told is clear: power doesn’t always need to be announced. Sometimes, it’s simply worn — like a watch — with grace and certainty.

Omega’s Aqua Terra Shades watch, with its sun-brushed dial, compact 30mm size, and clean design, becomes a metaphor for Tems herself: timeless, exacting, quietly unforgettable.

Tems’s rise has been nothing short of meteoric — from soundtracking Wakanda to topping the Billboard charts. But this partnership marks a fashion and cultural milestone. In a world where luxury brands are often slow to embrace authentic Black visibility, Omega’s decision to spotlight Tems in this way signals more than inclusivity. It reflects recognition.

Recognition of global influence. Of African excellence. Of modern femininity that doesn’t need translation.

Tems isn’t just in the campaign. She is the campaign.

She joins a legendary lineup of Omega ambassadors — from Nicole Kidman to Cindy Crawford.

This partnership feels like the beginning of something broader: a new aesthetic era where fashion campaigns reflect not just trends, but truth.

In “My Choice, My Secret,” Omega delivers its most subtle timepiece to date — and Tems makes it unforgettable.

This is not just an endorsement. It's a quiet revolution in global luxury.

She’s not just wearing the watch. She’s making every second of this moment count.