The Curse of Fast Fashion : Why We Can't Stop Buying

I’m not sure when the spike started, but fast fashion has us on a mental chokehold—and some of us just can’t stop.

Some call it fancy retail therapy, but it’s starting to feel more like a curse. An addiction. The quest for newness. The dopamine hit from buying something cheap, cheerful, and trending. A fleeting thrill with lasting consequences.

Fast fashion giants are cashing out—big time. The global fashion industry is worth over $1.7 trillion, with Europe alone contributing more than $400 billion. That’s a lot of clothes. A lot of profit. And a mountain of waste.

But at whose expense?

Who did this to us—and why can’t we just stop?

Let’s unpack the curse of fast fashion…

4. Trend Overload – Microtrends now last weeks. Blink and you’re out of style.

5. Shame-Free Returns – 1 in 3 online purchases are returned. No one sees your fast fashion pile… until it hits landfill.