Welcome to the PATTERN Lounge: Tracee Ellis Ross Builds a Curl Community

PATTERN Beauty, helmed by Black-ish alumna and beauty mogul Tracee Ellis Ross, is back with the PATTERN Lounge an experiential curl‑centric campaign blending styling expertise, comedic beats, and community energy .

The Lounge features a star-studded cast: Golden Brooks, Jill Marie Jones, Persia White, Dexter Mayfield, Miatta Lebile, Drew Dorsey, Kordreq Mitchell, and others. Key creatives include hairstylists Naeemah LaFond and Fesa Nu, MUA’s Molly Greenwald and Caitlin Wronski, and stylist Stella Greenspan . It’s built around a simple ethos: make hair care feel like community care.

PATTERN’s expansion throughout the past year—introducing a textured‑hair‑friendly blow dryer, launching in Macy’s stores, and offering salon services—reflects its mission to elevate Black hair through accessible, real‑world solutions .

What it creates:This isn’t just beauty content—it’s a salon for the screen. The Lounge combines product demos, candid hair talk, camaraderie, and transformation stories as soon as the credits roll.

It’s haircare, culture, and comedy—served with intention.