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Wella Professionals’ new Ultimate Color Blonde Shampoo and Conditioner has been Officially Launched
Wella Professionals has launched the blonde haircare duo that keeps salon colour brighter for longer.
Anyone with blonde, bleached or highlighted hair knows the struggle. Just a few washes after leaving the salon, bright blonde can start to look warm, brassy and dull. Purple shampoos help, but they often leave hair feeling dry or over-toned.
Wella Professionals, the No. 1 Salon Color Brand in the World, is changing that with the launch of Ultimate Color Blonde Shampoo and Conditioner, a new haircare duo designed to neutralise brassiness while keeping blonde hair soft, healthy and hydrated.
Created for natural blondes, highlighted hair and bleached hair alike, the range helps maintain fresh, cool-toned colour between salon appointments without compromising on condition. The result is brighter, cleaner-looking blonde hair that feels as healthy as it looks.
Unlike traditional violet shampoos, Ultimate Color Blonde has been developed to care for the hair as it tones giving brass-free blonde without the dryness.
The hero Ultimate Color Blonde Onyx Shampoo combines violet pigments with activated charcoal to help remove impurities while tackling unwanted yellow and orange tones. At the same time, Glycine and Pro-Vitamin B5 work to replenish moisture and help protect the hair fibre, leaving blonde hair feeling smooth rather than stripped.
The formula also contains Metal Purifier, an advanced technology that helps remove metal build-up from the hair, one of the hidden causes of dullness and colour distortion, helping blondes stay brighter for longer.
Follow with Ultimate Color Blonde Conditioner, which enhances cool blonde tones while deeply conditioning hair to leave it softer, smoother and stronger, with up to 90% less breakage** compared to using a non-conditioning shampoo.
The new Ultimate Color Blonde range is designed to:
Neutralise unwanted yellow and brassy tones
Help maintain a fresh, salon-quality blonde between appointments
Deliver lasting moisture and shine
Strengthen hair and reduce breakage
Leave blonde hair feeling healthy, soft and manageable
Whether you’re platinum, highlighted, balayaged or naturally blonde, Ultimate Color Blonde helps keep colour looking freshly toned while caring for hair with every wash.
Rather than choosing between a toning shampoo and a conditioning one, blondes can now have both in one routine.
Wella Professionals Ultimate Color Blonde launches 1st September and will be available from Boots, Look Fantastic, other selected retailers and Wella Salons.
Wella Professionals Ultimate Color Blonde Shampoo – RRP £25
Wella Professionals Ultimate Color Blonde Conditioner – RRP £30
The new range is available to shop here:
Wella Professionals Ultimate Color Blonde Shampoo, 250ml
Wella Professionals Ultimate Color Blonde Conditioner, 200ml
Follow @wellahair for more inspiration.
About Wella Company
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.
Working as a connected, diverse global community of 5,000+ employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.
Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.
For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.
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