Sasha P Named Among Pollstar’s 2026 Honorees

Sasha P has been named one of Pollstar’s 2026 Women of Live honorees, a recognition that celebrates influential women shaping the global live entertainment industry.

The founder and CEO of Purplefire Entertainment is among a select group of industry leaders recognised this year, with honourees spanning multiple continents. Notably, Sasha P is one of the international recipients, representing Nigeria on a global stage.

Speaking on the recognition, Sasha P shared: “I feel seen and ever so grateful for the support of everyone who contributed to this journey.The other honorees are true luminaries, and it is an absolute honour to be in such great company.”

With a background that bridges both performance and production, Sasha P has carved out a distinct lane-playing a pivotal role in building a pan-African touring circuit and strengthening the infrastructure needed for live entertainment across the continent.

Her work through Purplefire focuses not just on shows, but on systems-advising artists, promoters, and partners on how to navigate the complexities of touring across African markets with intention and sustainability.

The recognition comes as part of Pollstar’s annual Women of Live initiative, which honours women driving innovation, growth, and cultural impact in live events globally.

At a time when Africa’s live entertainment ecosystem is expanding, Sasha P’s inclusion feels both timely and earned-less about visibility, more about influence.