ibrahimaishanana24

The global beauty and personal care industry is valued at roughly $600–650 billion, while Africa’s beauty market alone generates an estimated $60–70 billion annually. Cosmetic surgery and aesthetic procedures are also rapidly expanding, with Africa’s market projected to cross $1 billion by 2035. This is no longer a niche industry. It is one of the largest consumer economies in the world and it does not run on satisfaction, it runs on maintenance. In 2024 alone, nearly 38 million cosmetic...