HOUSE OF WELLA LONDON SETS A NEW BENCHMARK FOR THE PROFESSIONAL HAIR INDUSTRY IN THE UK

London, UK, September 2026 – Wella Professionals UK & Ireland has successfully concluded its most ambitious industry event to date, as House of Wella London welcomed press, influencers, VIP guests and members of the professional hairdressing community to London's iconic Town Hall by Bottaccio for two unforgettable days of inspiration, innovation, education and celebration.

The UK’s #1 Salon Hair Brand* marked a significant milestone for the professional hair industry, as House of Wella London united the Wella Company UK&I’s most iconic brands under one roof. The result was an immersive, multi-brand experience that showcased the power, creativity and future-focused vision of the Wella portfolio, including Wella Professionals Sebastian Professional, Nioxin, ghd, Clairol, OPI & Briogeo.

In a memorable moment for the professional hair industry in the UK & Ireland, House of Wella London and the prestigious TrendVision Award UK & Ireland Final, came together as one extraordinary event. By day, Town Hall by Bottaccio played host to House of Wella London, bringing together hair professionals, media, influencers and industry leaders for a dynamic programme of education, innovation and brand experiences. As night fell on Monday, the spotlight turned to the highly anticipated TrendVision Award 2026 UK & Ireland Final, where the UK & Ireland’s brightest creative talents took to the stage to showcase their artistry in front of peers, press and a panel of esteemed judges. The fusion of these two iconic event platforms created an iconic industry experience, celebrating every aspect of professional hairdressing, from future-facing trends and technical education to creative excellence and career-defining achievement.

Masterclasses & More

Over the course of the two-day experience, attendees participated in an extensive programme of masterclasses, live demonstrations, panel discussions, educational sessions and brand activations, led by some of the industry's most respected artists, educators and thought leaders. Masterclasses exploring topics such as hair wellness & scalp health, colour trends, and how technology is changing the beauty industry. Hosted by leading voices of authority such as the Wella Professionals UK & Ireland Colour & Trends Ambassador Jordanna Cobella, Wella Guest Artist Fergal Doyle, and Clairol brand ambassadors Emma Willis and Stacey Dooley, guests gained exclusive insights into emerging trends, evolving consumer behaviors, innovations in professional haircare and the cultural shifts shaping the future of salon businesses in the region.

Proudly supporting F1 Academy

Outside the venue, guests were welcomed by the Wella Professionals-sponsored F1 Academy car, creating a standout visual moment and reinforcing the brand's commitment to advancing female empowerment. As a proud supporter of F1 Academy, Wella Professionals continues to champion ambitious women who are redefining what's possible in their industries. The presence of the car served as a powerful reminder of the brand's belief in unlocking potential, fostering confidence and creating opportunities for women to thrive, whether in motorsport, business or professional hairdressing.

Going Live

This year, House of Wella London will extend beyond the physical event through TikTok LIVE, opening the experience to a wider digital audience and allowing Wella Professionals fans nationwide to join the celebration as it unfolds. The activation demonstrates a continued focus on pushing the boundaries of community engagement and creating meaningful connections both on and offline.

With every corner of Town Hall by Bottaccio transformed into a celebration of creativity and professional excellence, guests had the opportunity to engage directly with the brands’ latest innovations, discover new techniques and trends, and connect with peers from across the industry. “More than a showcase of products and brands, House of Wella London served as a powerful reminder of the strength and unity of the professional hairdressing community in the UK & Ireland. This incredible event has delivered fresh ideas, new perspectives, and renewed confidence to lead the next generation of client conversations and salon experiences,” said Max Amen, General Manager Northern Europe, Wella Company.

House of Wella London has firmly established itself as one of the industry's most significant events, setting a new benchmark for professional education, innovation and community connection, while reinforcing the company’s ongoing commitment to the future growth and success of the hairdressing profession in the UK & Ireland.

For more information visit www.houseofwella.co.uk

Connect with us on social media. Instagram @WellaProfessionalsUKI / Facebook @WellaUKI / TikTok @WellaHairUKI #NTVA2026 

For media enquiries, images or interviews, please contact Emma Summersby – emma@summersbymedia.co.uk 07825 721577

About Wella Company

The Wella Company is the world’s largest pure-play hair and nail company, with a 145-year heritage and presence in more than 100 countries. The Company’s 6,000+ employees combine science, artistry, and professional expertise to develop and market hair color, care, styling and treatment products, nail products, and premium hair styling tools. Rooted in the professional beauty community, The Wella Company serves salon owners, hair stylists, nail technicians, and consumers around the world. Its portfolio of iconic brands includes Wella Professionals – the No. 1 Salon Color Brand in the World*, Sebastian Professional, Nioxin, ghd, Clairol, Wella/Koleston, and OPI.

The Company has primary offices in New York City; Geneva; London; Darmstadt, Germany; and Calabasas, California, as well as sites across Australia, Brazil, Canada, France, India, Italy, Japan, Mexico, The Netherlands, Poland, Spain, Sweden, Thailand, Turkey, among many others.